Director of Operations, Daniel Recinos, from Lily's Café reached out to me in December 2023 with interest in my design services for his family's restaurant in Plano, TX. I was honored to have been selected for this opportunity, and jumped at the chance to collaborate with a Latino-owned, family ran business.

After 14 years in Plano, Lily's Café was ready for a new look, in time for their Grand Re-Opening on June 1st, 2024. I met with Daniel each week to ensure that I capture the heart of their work and home country, Guatemala.

Lily's Café is a Family-Owned restaurant in Plano, TX. They specialize in Guatemalan cuisine, and approached me in December 2023. I love being able to support family-owned, Latino owned, small business and jumped at the opportunity to create something that is unique, inspired, and driven by community. The project consisted of designing a timeless logo, including refreshed branding, an updated menu, and new website. In addition to spearheading the design overhaul, I worked with Daniel Recinos in curating a comprehensive marketing strategy to boost community outreach and engagement for Lily's Café.

Being the sole creative on this project, I made sure to hit the ground running, ensuring my best and highest quality work. I lead presentations with organized pitch decks, facilitated the creative process with the client manager, and relied on my creative intuition to bring my work to life. Developing content schedules and implementing marketing strategies was a fun addition to the creative side of the project, as I was able to see the work truly come alive in different applications. I joined Lily's Café at a time when their social media presence was just starting, but I made it my mission to find every avenue of outreach possible to spread the word of their Grand Re-Opening Ceremony, happening June 1, 2024.

Thanks for reading this far! A lot of heart and thought went into crafting this project, and I hope you've enjoyed it! When it comes to designing for Black and Brown clients, I make it a point to capture the heart they pour into their work and reflect that in their logo and brand. The roots of Lily's Café begin in Guatemala, and their identity captures the beauty of the country. The focal point of the logo features the national bird of Guatemala, the enchanting Quetzal bird. Inside the bird– at the heart, if you will– we find the initials of the restaurant, "LC." This speaks to the closeness and love I saw while working with my friends at Lily's Café, and seeing the joy on their faces with every presentation of their new identity. Lastly, the logo features a sun element around the bird. The sun further drives the story of Guatemalan beauty, drawing from the breathtaking views from historic locations such as Lake Atitlán. Bringing each element together, we find a cohesive and captivating identity that radiates professionalism, family, and hard work.